Meet Layne: founder | strong mind muscle heart
She's done some hard things. And helped a lot of other people do them, too.
Leadership coach. Business leader. Champion athlete. Mom. Friend. Still figuring shit out.
Layne Anonsen has spent much of her life pursuing challenges. She's led teams and organizations, played championship women's tackle football, earned three Defensive MVP honors with the KC Tribe, and crossed five Ironman finish lines.
As a Meta Performance™ Certified Coach with Novus Global, she brings that same curiosity about human potential into her professional coaching work.
But her story isn't just about what she's accomplished. It's about what those experiences have taught her—and the people she's encouraged along the way.
She'll challenge you. And she'll be in your corner.
Ask the people who know Layne, and you'll hear stories about the friend who convinced them to try something new. The training partner who kept them moving when things got difficult. The woman who showed up when it mattered.
For Layne, pursuing something meaningful has never been just about individual achievement. It's about the people who challenge us, believe in us, and help us recognize capabilities we might not have seen in ourselves.
“She has always helped me move forward even when I felt I couldn’t.”
Kate Hercules Sowder
VP, Advanced Analytics & Data Management, CMB
2023 IRONMAN World Championship Finisher | Kona, Hawaii
why strong mind muscle heart
A philosophy she's lived. An experience she's ready to share.
Strong Mind Muscle Heart brings together the things Layne believes in most: meaningful ambition, physical challenge, leadership development, and the power of human connection.
She knows that some of our most revealing moments happen when we're doing something difficult. When the plan changes. When confidence wavers. When we have to decide whether to push forward, change course, or ask for help.
Those moments give us something real to explore.
Through purposeful physical training, individualized leadership coaching, and shared experience, Layne has created an opportunity for others to discover what those moments might teach them about the way they live and lead.
And she's not standing on the sidelines.
She's still choosing hard things herself.
in their words
What It's Like to Have Layne in Your Corner
Journey Nickels
LCPC
“I've relied on Layne to shoot me straight, and she does, but never with a bullet—always with fierce compassion.”
Kelly Sinrud
Co-owner, Lead Sigma
“What I appreciated most was that she didn't just give me a pep talk. She asked the questions that made me think differently, pushed me outside my comfort zone, and helped me get out of my own way.”
Jen Grimes
Chief Commercial Officer
“She helps you see that we limit ourselves by how we perceive what’s possible, and then she builds a self-belief you didn’t know you had.”
Tamila Gregory
Director, Learning & Development
“She will challenge you, laugh with you, be vulnerable with you, and celebrate your wins.”
"I've known Layne for two decades—long enough to see the woman behind the accomplishments, accolades, finish lines, and big ambitions. I've had a front-row seat to every personal challenge and watched her grow along the way.
What has always stood out to me isn't just what Layne can do herself. It's how deeply she believes in what other people are capable of doing, too.
Layne isn't someone who tells you what you want to hear. She'll challenge your thinking, call you on your bullshit, and make you reconsider the limitations you've placed on yourself. But she'll also laugh with you, celebrate your wins, and show up when things get hard.
I've watched her live the philosophy behind Strong Mind Muscle Heart long before there was a program or a business built around it. Layne didn't create this because she saw an opportunity in the market. It's an extension of who she is and how she has always approached life.
Layne has been in my corner for nearly 20 years. I know firsthand what it means to have someone who believes in you enough to challenge you and cares enough to show up when it matters. That's who Layne has always been to me, and it's why I believe so deeply in what she's creating with Strong Mind Muscle Heart."
Danielle Ross-Knoll
Founder & Senior Brand Strategist, DANIROKNO
20+ Years in Marketing, Brand Strategy & Leadership
